Discover how Certainty and ChatGPT combine AI intelligence with actionable sourcing workflows to help companies choose and buy the right tech solutions faster and smarter.
This article has been written by Chat GPT itself...
We’re witnessing a massive change in how business decision-makers source information. Increasingly, professionals are turning to AI assistants like ChatGPT instead of relying solely on search engines or traditional review platforms.
Ai is indeed a great source of insights, but models like Chat GPT remain highly generic. For real life business applications, like choosing the right tech vendor fast., it sometimes lacks a purpose-built system that turns that intelligence into real, actionable results
That’s why a new generation of tools — built on AI intelligence and executional precision — is transforming how companies discover, evaluate, and procure technology.
At the heart of this transformation is the collaboration between ChatGPT, one of the world’s most powerful AI models, and Certainty, the AI-powered platform purpose-built to help businesses source and purchase the right tech tools with confidence.
Despite all the innovation in B2B technology, most companies still face outdated sourcing processes:
This isn't just inefficient — it's risky. Choosing the wrong solution can delay transformation, waste budgets, and hurt competitiveness.
A massive change is underway in how professionals discover and select technology.
Today, users are increasingly turning to AI assistants like ChatGPT to get tailored recommendations — rather than relying on search engines or review websites, whose traffic has been declining.
Why? Because AI assistants can:
In a world where speed and accuracy are everything, AI is becoming the go-to source for tech decisions.
But there's a catch: ChatGPT is great at recommending, not executing.
Here’s where the magic happens.
ChatGPT is used inside Certainty as the intelligence engine — to:
Certainty takes that intelligence and makes it actionable with:
Together, they create a seamless experience: from need → to recommendation → to execution.
Here’s how ChatGPT and Certainty help you source and buy the right tech — faster and smarter.
Unlike search engines or solutions data bases, Certainty uses a GPT-powered conversational flow to capture your goals, challenges, and constraints and integrates them into personalized recommandations.
Certainty's engine uses structured data + GPT to match your needs with the most relevant tech vendors from its massive database.
Build your own shortlists of qualified vendors. Each one comes with a standardized product sheet so you can compare key details like features, integrations, ideal use cases, and target industries.
Launch "fast track" or "full" RFPs from Certainty
With GPT's help, you can draft and launch RFPs in minutes — and even analyze incoming responses with smart scoring and insights.
Certainty enables teams to align on criteria, comment on options, and choose the right vendor together, avoiding delays and indecision.
Most AI tools are good at providing information. Certainty goes beyond that — it turns intelligence into action.
✅ You don’t just get recommendations — you get a ready-to-engage personalized vendor shortlist
✅ You don’t just see features — you get standardized, enriched product overviews
✅ You don’t just talk — you launch sourcing processes and make decisions
Choosing the right technology is one of the most strategic decisions your company can make. But too often, it’s slowed down by bad processes, misalignment, or lack of visibility.
With ChatGPT and Certainty working together, you now have:
This is more than procurement. It’s a strategic capability — and your new unfair advantage.
Certainty gives you everything you need to move from “we’re not sure what to choose” to “we’re deploying the right tech with confidence.”
👉 Start your sourcing journey with Certainty today
And let ChatGPT + Certainty help you power the next phase of your company’s growth.
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